Automotive Retail: What Makes a Great Employee? And How Do We Notice Them?

When you think about the automotive industry, the first thing that comes to mind are the sleazy used car salesmen, of yesterday, with their plaid blazers and the pressure they place on you to buy a car. This is NOT how the automotive industry works today. The same tactics used in the 1980s will not work with buyers today; so the automotive industry had to change. Now you have people who are specifically working in guest relations, finance, management, internet sales, call center representatives, and much more. With the growth of various automotive groups, there has been a need for accounting, human resources, product trainers, and even talent development! But how can you tell if someone is cut out for today’s automotive industry?The automotive industry requires bright talent that can produce results (such as sales or finding more efficient ways to operate, allowing the business to save money) or support those who produce results. It is still, very much, like running your own business in most positions. You need to be able to sell your product as well as yourself. Those in the supporting roles need to make sure to keep up with the busy, daily demands that keep processes running smoothly. I have narrowed down 6 qualities that make a great automotive retail employee, both customer-facing and behind-the-scenes:(1) Integrity. This is defined by hiring those that exhibit honesty and morals. Honesty and morals are qualities thought to be forbidden in the automotive retail world, but integrity must exist!(2) Respect. This is the ability to appreciate others for the qualities that they exhibit. To be able to truly understand a customer, co-worker, leader, or subordinate… respect must be a quality each candidate possesses.(3) Tenacity. Tenacity is the desire to go after a goal with the utmost intensity and desire. We need folks in the automotive world who have an “itch” to work on projects until completion. These are the folks who clock out when the job is done, not when the clock tells them to.(4) Transparency. When you show your hand, so to speak, to your employees or your customers… you are being transparent. Not hiding things, or being deceitful, will help to build trust with others. Trust is the most important aspect of trying to build a team or a relationship.(5) Cleverness. This isn’t the kind of cleverness to find your way around tasks. This meaning of cleverness is the ability to understand and learn quickly. To keep up with an ever-changing automotive industry, you have to be willing to learn. To build on this idea of cleverness even more, the ability to learn from your mistakes and make changes is an ability that all automotive industry personnel must have to truly be successful.(6) Accepting. This is an important idea so employees are not trapped in the stone age. Processes change, automobiles change, management techniques change… being accepting of these changes is very important to continue developing new and better ways of working in the automotive industry.In order to find the talent that possesses the aforementioned qualities we, as automotive industry recruiters, must find a way to vet the quality talent. This means to change the interview process a bit. Develop a ranking system, based on hypothetical and past experience questions, that focus on asking about the qualities you deem as important. You don’t just have to interview once, interview a second time to see if you get the same feeling and similar answers. Set minimum standards for the people you want to hire. This doesn’t mean that a dismal background history should exclude them from consideration, but do look to see if they have learned from their mistakes and taken action to be better. Find out if their motivators are suited for their particular position. For example, take the sales consultant who lists that they desire a $40,000 per year salary versus the sales consultant who lists that they desire a $100,000 per year salary. The $100,000 per year candidate, most likely, has a higher desire to sell cars and will outperform the candidate who is complacent with a $40,000 per year salary. The $40,000 per year candidate may be better suited for a different position.With these tools in hand, and the ability to vet candidates before presenting them to the hiring manager, it should be easy to spot and hire the right candidate for the right position. A cliché I’ve heard floating around for a while is, “hire hard, manage easy.” I believe this cliché is the living embodiment of proper hiring to ensure a quality workforce.

Can You Market Your Small Business Online?

There was a time when small business online marketing was unthinkable! In fact there was a time when marketing online itself was unthinkable, so small business online marketing was far from reachable. People had that fixed notion of going out seeing the product comparing it with others and then buying. So, people did not venture online to buy goods. But the picture changed drastically over a period of a few years not even a decade and now online marketing is the major medium of marketing.For small business online marketing you need to define first what is a small business? Any business that does not have much of capital investment can be called as the small business. Since it has not much of capital to invest in marketing online can be a very costly affair. Also there is misconceptions that to market goods online you need to have a lot of investment. That is not true at all. You can market your product online almost free. Let us see how.1) You can send mails across to all your friends online stating your product. You can also guarantee them some discounts if they buy from you. You can promise them some incentive if they sell it for you
2) You ask your friends to pass on your mail to their friends and those friends can again pass on it to their friends and can think of a chain for your small business online marketing. You can pay some incentive to all who buy or sell your product.
3) You can float your own web site that you can publish on your visiting cards. You can get a free web space online. Even you can design your own web page and that is easy. You can offer space on your web site for someone else’s product and can in fact generate money this way!
4) You can write a blog where you can educate people on your product and service. You can keep the blog updated with offers and newer news.
5) You can get agencies who market products online. They have a knowledge of marketing, especially how to do it. They know the nuances of where to market online. How to increase the visibility? How to place it online so that you gets maximum clicks? Once you entrust your product with them, you get good clicks and good inquiries.
6) You can work on online referrals that also ensure good marketing strategy.Small businesses that have their profit as the net profit can think of online marketing. Products and services such as classes, coaching, any service can be marketed online. You can also think of marketing a product online. Many people have their garage sales by marketing on the net.There are many sites that have a focus only on some specific localities or towns. These sites are very popular amongst people in that town. These site are the ideal places to market your product or your service. So small business online marketing is definitely a very good option.

Top Fashion Designers in India

The fashion industry in India has seen significant growth in recent times. Indian fashion was unknown before some great designers helped bring Indian fashion to the limelight. Now Indian designers command an immense amount of respect even in international fashion circuits & this in turn has helped garner a worldwide recognition for Indian fashion on the whole. Great designers have managed to bring the diversity in Indian fashion for the world to see & appreciate. Let us look at a quantity of the best fashion designers that the country has managed to produce.1. Manish AroraManish Arora is also fashion designer who has left his mark on the international circuit in lots of ways. He was among the first to break out to major international fashion shows & is widely known to have brought out the color in Indian fashion out.2. Raghavendra RathoreIf any understands the worth of “Brand India”, it is Raghavendra Rathore.The “Rathore Jodhpur” brand has a neat and modern sensibility that is driven by a holistic vision of luxury, inspired by the old-world charm of Rajasthan. His work has been appreciated in the domestic as well as the international market. He has designed the wardrobe for famous celebrities like Shah Rukh Khan and Amitabh Bachhan. And now Rathore is no stranger to the glamorous world of Seventh Avenue fashion.3. Rohit BalRohit Bal, is known as India’s Master of fabric and fantasy, by the Time journal.In 1990 he created his first label, as a traditional designer wear for men. Since then, the regard he commands among the top echelons of Indian fashion is endorsed by a discerning, high profile clientele, that includes a number of India`s largest names in the media, Bollywood and corporate world. Intensely concerned with design as an art, he creates masterpieces, which retail for up to 15k USD.4. Shantanu & NikhilKnown primarily to play their fashion with contemporary styling, Shantanu Mehra & Nikhil Mehra dove in to fashion, first with their Indian menswear couture label in 1999, hence the birth of “Shantanu & Nikhil”. Signature collections, both pert-a-porter & diffusion soon followed, & the designer duo stepped onto the field of high fashion with their debut diffusion line in 2001.5. Sabyasachi MukherjeeSabyasachi, is a young designer from Kolkata who, has been making waves in the design circles in India.Sabyasachi’s design philosophy is the personalized imperfection of the human hand. Deserts, gypsies, and antique textiles have been a lifelong inspiration for this designer who believes that clothes ought to be an extension of one’s intellect.